Post by account_disabled on Jan 24, 2024 5:37:39 GMT
My name is Yuliya Kmet, I am the head of the Inspe company. And now I will tell you what our company does and share our experience in Internet business. I was the initiator of corporate and individual concepts in our company. And it was with the help of the WPE Academy that we were able to advance our efforts much further. It is me About the company and the market Inspe is a special company in the market of products for dentists. The head office is located in Lviv, we have an office in Kyiv and representatives in various regions of Ukraine. The company has existed for 21 years. Since 2016, by all indicators, we have grown fourfold. Therefore, sales via the Internet, a greater presence of the brand online to support this growth were the company's strategic goals to diversify sales channels and relieve sales representatives on current orders, as well as to gain a foothold in the online segment of the market.
The situation looks like this: sites with outdated design and C Level Executive List functionality, imperfect online stores, difficult search in them, impossibility to find a separate position or information about goods in general. Often in online stores for dentists, prices are hidden, information is updated with a long delay, sometimes several months. Sites are not adapted to mobile devices, have many errors. For example, content in Ukrainian and Russian can be mixed on one page. Content of the same type in social networks, mainly advertising, as well as announcements for advertising e-mails. Units use contextual and banner advertising. This is related to the specificity of the audience. Apparently, it is believed that dentists are quite conservative and do not trust the online format. Although our target audience is very advanced Internet users in their 30s.
Where did we start in digital marketing? 4 years ago, digital marketing was a secondary tool compared to the work of sales representatives and product managers, conducting offline events. The company's first website appeared in 2011, and the company appeared on social networks in 2013 (we then hired a separate SMM manager, who was also partially involved in filling out the site). In 2016, we tried to systematize our Internet activities. It was not clear how it is done, what tools to use, what stages there are in the sequential execution of work. I started looking for opportunities for training, visited blogs of various companies, went to several courses, but did not get a complete picture. From time to time, the WPE Academy came into view, and after my acquaintances recommended this institution as one of the best Internet marketing schools, we at the company decided to cooperate.
The situation looks like this: sites with outdated design and C Level Executive List functionality, imperfect online stores, difficult search in them, impossibility to find a separate position or information about goods in general. Often in online stores for dentists, prices are hidden, information is updated with a long delay, sometimes several months. Sites are not adapted to mobile devices, have many errors. For example, content in Ukrainian and Russian can be mixed on one page. Content of the same type in social networks, mainly advertising, as well as announcements for advertising e-mails. Units use contextual and banner advertising. This is related to the specificity of the audience. Apparently, it is believed that dentists are quite conservative and do not trust the online format. Although our target audience is very advanced Internet users in their 30s.
Where did we start in digital marketing? 4 years ago, digital marketing was a secondary tool compared to the work of sales representatives and product managers, conducting offline events. The company's first website appeared in 2011, and the company appeared on social networks in 2013 (we then hired a separate SMM manager, who was also partially involved in filling out the site). In 2016, we tried to systematize our Internet activities. It was not clear how it is done, what tools to use, what stages there are in the sequential execution of work. I started looking for opportunities for training, visited blogs of various companies, went to several courses, but did not get a complete picture. From time to time, the WPE Academy came into view, and after my acquaintances recommended this institution as one of the best Internet marketing schools, we at the company decided to cooperate.